Briggs & Stratton Expands into Energy Storage System Market

Sept. 17, 2021
Briggs & Stratton will offer products through its own and SimpliPhi Power's existing distribution channels.

Briggs & Stratton has acquired California-based SimpliPhi Power, which manufactures energy storage and management systems that stores solar, grid, and wind power for future use by residential, commercial, and industrial customers.

The deal accelerates Briggs & Stratton’s growth into the energy storage system market. Widely known as a producer of gasoline engines for outdoor power equipment, the company also designs, manufactures, and markets commercial lithium-ion batteries, power generation, pressure washer, lawn and garden, turf care, and job site products.

“This acquisition quickly establishes a strong position for Briggs & Stratton in the high-growth energy storage system market,” commented Briggs & Stratton President and CEO Steve Andrews. “The SimpliPhi Power team brings deep application expertise, strong technical support, and proven, successful products to the Briggs & Stratton portfolio of power-agnostic products and technology solutions.”

Briggs & Stratton stated that it will offer a comprehensive range of energy storage products to meet rapidly growing demand for technologies that provide power in the event of outages, store excess energy to offset high electricity costs during peak times, and supplement power from the utility grid. The firm added that it will offer SimpliPhi Power products through its own distribution channels while continuing to service SimpliPhi’s existing distribution channels.

“Combining forces with Briggs & Stratton will provide SimpliPhi Power with new growth opportunities and substantial resources to lead the energy storage system market,” said Catherine Von Burg, CEO of SimpliPhi Power. “Briggs & Stratton’s expansive distribution network, power application expertise, and commitment to innovation will accelerate our growth and our mission to providing resilient energy storage systems that create universal access to safe, reliable, and affordable energy to empower people, communities, and enterprises globally.”

About the Author

EnergyTech Staff

Rod Walton is senior editor for He has spent 14 years covering the energy industry as a newspaper and trade journalist.

Walton formerly was energy writer and business editor at the Tulsa World. Later, he spent six years covering the electricity power sector for Pennwell and Clarion Events. He joined Endeavor and EnergyTech in November 2021.

He can be reached at [email protected]

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