Nevoya Launches Houston-Dallas Electric Truck Pilot to Decarbonize Freight

Freight carrier Nevoya will deploy 40 Class 8 battery-electric trucks on a new Houston-to-Dallas route as part of a pilot project into fleet electrification.

The Center for Green Market Activation (GMA) announced the pilot procurement in collaboration with Smart Freight Centre to develop low emission trucking and charging infrastructure in Texas.

The routes serve customers such as Amazon, eBay, Etsy, Green Worldwide Shipping and Meta. The trucks are expected to travel up to 7 million miles annually, reducing an estimated 60,000 metric tons of CO₂e, improving local air quality, and decreasing noise pollution.

GMA is a U.S.-based global non-profit focused on developing low-carbon pathways for carbon-intensive industries such as aviation, maritime, trucking, cement and chemicals. Participating companies in the Texas trucking electrification pilot will receive verified zero-emission trucking service attribute certificates later this year. These incentives could accelerate Nevoya’s fleet expansion and advanced decarbonization goals for heavy-duty transport.

As a large-scale application of book and claim to zero-emission trucking, the GMA pilot procurement not only deals with the current EV access barriers but will also help Nevoya to deploy new trucks where they deliver the strongest commercial and operational value.

This pilot is similar to programs like the Sustainable Aviation Buyers Alliance (SABA) and the Zero Emission Maritime Buyers Alliance (ZEMBA), the GMA approach decouples the environmental benefit of the zero-emission trucking service from its physical delivery, allowing the environmental attributes to be sold and tracked separately. GMA Trucking members who purchase the attributes will be allowed to claim the associated greenhouse gas reductions while helping grow the market for decarbonized trucking services.

GMA Trucking’s book and claim system is built to promote accuracy, transparency, and credibility across the zero-emission trucking ecosystem. As Nevoya operates its vehicles between Dallas and Houston, an independent, accredited auditor will verify the environmental attributes being generated.

“The advanced market commitments from GMA Trucking members represent a transformative moment—they’re not just supporting this deployment; they’re catalyzing a new model for how zero-emission trucking can scale,” said Sami Khan, CEO at Nevoya. “Book and claim helps unlock the capital and operational certainty to deploy electric capacity where it makes the most commercial sense, while our AI-native platform ensures we’re maximizing both utilization and emissions impact.”

The GMA Trucking buyers alliance, launched in 2023 to accelerate the decarbonization of heavy-duty trucking, has grown to include many companies across technology, consumer goods, food and beverage, and other sectors supporting actions to address road freight emissions. The pilot has established a model for future collective procurement efforts to expand the deployment of Class 8 zero-emission vehicles into new regions and creating economically viable pathways for companies to invest directly in heavy-duty freight decarbonization.

“Combining book and claim with direct procurement connects corporate climate commitments to real-world action, real trucks, real infrastructure, and real emissions reductions,” said Christoph Wolff, CEO of Smart Freight Centre. “This approach creates a scalable, credible pathway for decarbonizing freight.”