Investment in High-Tech Workforce: BlackRock, Google and Ford Create New Skilled Trades Alliance with $450M Backing

BlackRock, Google, Ford and Carhartt have launched the Alliance for America's Skilled Trades, investing $450 million to address the U.S. skilled labor shortage by training over 300,000 workers across 30 states.

As the U.S. grapples with a skilled labor workforce shortage across multiple industrial sectors, four U.S. corporate giants are joining forces through a newly launched initiative to help advance this pipeline for high-quality career industries.

BlackRock, the world’s largest asset management and investment firm, will team up with Google, Ford Motor Co. and apparel manufacturer Carhartt, to focus on meeting that critical future workforce need for skilled trades training by creating the Alliance for America's Skilled Trades. The founding members have made independent financial commitments of a combined $450 million towards scaling these needs across 30 states to target over 300,000 American workers, according to a release.

"Investment in America's infrastructure will help shape the country's long-term economic trajectory, but its success ultimately depends on the skilled workforce that brings these projects to life,” said Bayo Ogunlesi, chairman and CEO of Global Infrastructure Partners, a part of BlackRock, in a statement. “Expanding that talent pipeline requires long-term commitment and partnership across sectors.”

BlackRock’s Future Builders initiative will deploy $100 million in grant capital over a five-year period. Working with nonprofit and workforce development partners, the program aims to connect 50,000 workers to skilled trades training and licensure completion. 

Automotive manufacturer Ford is committing $300 million in 2026 on skilled trades workforce development, comprising energy, construction, manufacturing and other logistic sectors critical in the "Essential Economy." 

Rounding out the Alliance, tech giant Google is providing $50 million to support 14 labor unions and four trade associations, while Carhartt is advancing its “For the Love of Labor” 2022 program supporting organizations that educate, train and fill these skilled openings.

The primary targets of this collaborative initiative include building a skilled trades pipeline, scaling evidence-based workforce development approaches and expanding partnership for similar industry members and organizations to reach more prospects across the country.

By broadening access, the companies aim to increase awareness and create clear pathways into the trade fields that offer greater stability. The initiative builds upon the existing apprenticeships and pre-apprenticeships program pipelines many labor unions, trade associations and organizations have launched across the construction and electrical sectors.

According to BlackRock, an estimated 2.1 million U.S. skilled trades positions could go unfilled by 2030, including electrical workers, technicians and builders. These roles often provide above-average wages and access to employment benefits without the large expense of a four-year college degree.

To monitor this progress, the Alliance is partnering with the Burning Glass Institute and Jobs for the Future on a report to help measure gaps, track progress and share best practices.

“Skilled trades are at the heart of what we call the Essential Economy, the 95 million Americans who build, move, and fix the things our country depends on every day,” said President and CEO Jim Farley of Ford. “These vital trades and industries form the backbone of the American economy, and their future is America's future.”

The Alliance joins other corporate-backing movements for the advancement of skilled trade development for the modern economy. In June, the Careers Electric initiative expanded its national footprint through a $1 million investment from global tech company ABB, which joined the Siemens Foundation as co-chair of the program. Initially launched in North Carolina, this employer-powered coalition includes major companies such as Amazon Web Services, Duke Energy, JetZero and Hitachi Energy.

Employment demand for electrical careers is projected to increase by roughly 10% over the next decade, with as many as 80,000 job openings each year. At the same time, 70% of licensed electricians in North Carolina are over the age of 50, Careers Electric highlighted. The aging workforce adds a sense of urgency to training the next generation of American skilled workers.

About the Author

Eric Moody

Staff Writer

Eric is a staff writer for the Endeavor Business Media Energy group, which includes EnergyTech, T&D World, and Microgrid Knowledge media brands. He is a Philadelphia native with over nine years of experience in multimedia and print journalism throughout the news industry. He graduated with a B.S. in Communication Studies from Mansfield University of Pennsylvania.
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