One of California’s largest grocery chains is adding parking lot electric vehicle charging incentives to its offerings.
Save Mart Cos. And fast charging network EVgo Inc. are expanding their partnership in the EVgo Advantage program into a total of 12 locations for its Lucky California and Save Mart stores.The promotional incentives had been offered at five Lucky locations since 2019.
The EVgo Advantage enables drivers to use promotions after a charging session is started at one of the Save Mart, Lucky California or FoodMaxx locations. The promotions also connect EV charging customers with the retailers offering discounts on shopping products.
EVgo conducted its own survey and reportedly found that 80 percent of EV drivers shop while they charge their vehicles at public stations. Nearly half of those EVgo charging sessions resulted in new incremental shopping visits.
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“Many of our customers are transitioning to electric vehicles, and the expansion of the EVgo Advantage program is a natural next step for the Save Mart companies,” Hal Levitt, senior vice president for retail operations and supply chain for the grocer, said. “Over the last three years, our customers have charged more than 5 million minutes on EVgo chargers at our stores, and we look forward to adding these additional convenient charging stations to drive greater benefits for our customers and continue our ongoing commitments to sustainability initiatives.”
California is the nation’s top state for EV adoption by percentage of drivers and has more than 100,000 electric vehicles on the road, according to reports. Automakers such as GM, Ford, Nissan and Toyota are promising multi-billion-dollar expansions of e-mobility fleets and models in coming years.