Detroit Installing Start-up it's electric's Simplified Curbside EV Charging Posts

    May 6, 2025
    The Level 2 charging posts are being installed by it’s electric (company name is stylized lower-case) at no cost to property owners in the city. it's electric plans to expand to 25 locations throughout the year.
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    Electric vehicle curbside charging provider it’s electric is installing posts at the Detroit Smart Parking Lab and then expanding its EV charging infrastructure across the city this year.

    The first wave of deployments is supported by grants from electric utility DTE Energy’s Emerging Tech Fund, the state Office of Future Mobility, Electrification Michigan’s Mobility Funding Platform and Michigan Central’s Scale Fund. The Level 2 charging posts are being installed by it’s electric (company name is stylized lower-case) at no cost to property owners in the city.

    "Today is a great day for the city of Detroit as we celebrate what will ultimately be the installation of more than 20 public Electric Vehicle chargers," said Neal Foley, Director, Electric Marketing for DTE Energy, in a statement. "DTE is proud to have been a partner on this exciting project through our Emerging Technology Fund, which was launched three years ago to help EV innovators across the state and country find new solutions to make electric vehicles more affordable and accessible. As an Emerging Tech Fund recipient, it's electric is bringing their innovative, curbside chargers to Detroit, which will benefit all Michiganders who live, work, and visit the Motor City. We are thrilled that the vision is becoming a reality."

    The initial public curbside installations will be located at Detroit Smart Parking Lab (1701 W Lafayette Blvd.), with more community-requested locations expected across the City in 2025. it's electric plans to expand to 25 locations throughout the year.

    it's electric Charging Stations are small curbside chargers and the only US detachable charging cable model available, according to the company. The behind-the-meter connection also bypasses the utility, adding no additional stress to the electrical grid, and allows faster installation.

    "Born in Brooklyn, but raised in Detroit, it's electric has been one of the first startups to span this unique mobility innovation corridor," said Katie Soven, Managing Director of Newlab Detroit. "Through the expansive network and resources from Newlab's hubs in Brooklyn and Detroit, as well as the robust support from Michigan Central and the State of Michigan to advance and scale early-stage companies seeking to solve the most pressing challenges facing humanity, today's ribbon cutting is the perfect next chapter. With it's electric at its center, we are building a rich technology ecosystem together."

    The curbside chargers designed by it’s electric are built for simplified inclusion into urban settings. The posts have no screens or touchpads, no credit card interfaces and no charger cables.

    Last year, the city of Boston selected it's electric to deploy curbside charging across the city.